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Air France, the national airline of France, focuses on unique personalized service standards to make travel a pleasure and elegant experience. Air France customers benefit from the best possible travel experience thanks to attentive service and first-class products. The essence of this French-style travel promise, which is highly appreciated by Air France customers worldwide, is stated in the campaign motto: “France is in the Air.”
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We needed to collect user and potential user data as much as possible in a fun way through our social media channels.
Air France Flight Atlas was a “quiz” campaign. By asking direct and indirect questions to users, we matched the collected data with the data provided by Facebook. In this way, we tried to access more detailed information such as vacation destination, food type, personal preferences, and the demographic data of different users, such as age and gender.
We’ve got to admit, people simply love to answer fun questions. We had over 15,000 users participating and sharing their emails with us. Based on cross-examination with their FB profile, we were able to provide more targeted messages and promotions to them with emails we sent later.
