Award-winning marketing agency

Sjømann’s

Sjømann’s Branding and Box Designs

“Values Life”

Product

Sjømann’s is a nutritional supplement of Norwegian origin produced with ConCordix technology. The product line consists of fish oil, multivitamin and propolis. The delivery is in chewable gel form and is a good fit for children.

Need

Turkey has a fast-growing dietary supplement market, and competition is getting stronger every day. This product line aims to deliver quality for a very competitive price point. Yet, the brand needs to position itself as neither premium nor an easy-to-buy product manufacturer.

Solution

We started with the name. Sjømann means Fisherman in Norwegian, and we decided to tell the story from that perspective. Our keywords were trust, experience and quality – the perception of the Norwegian Fisherman within the market. We reflected this in our visuals, especially the box designs. We created illustrations of the Norwegian landscape and nature in a delicate colour scheme.