KLM Royal Dutch Airlines was founded on October 7, 1919 to serve the Netherlands and its colonies. Today, KLM is still the oldest airline operating under its original name. With 32,000 employees, KLM is dedicated to providing innovative products and a safe, efficient, service-oriented operation to its customers. KLM operates a fleet of 115 aircraft, serving approximately 145 destinations with scheduled passenger and cargo services.
KLM wanted to present its various discounts to its passengers and potential customers in a different concept from time to time.
We built the desired concept within the framework of the well-known and particularly popular “Happy Hour” concept. We thought that the happy hour of the flight world was an opportunity to fly to different destinations with great prices. We offered discounted flight opportunities to many different parts of the world. We first announced our destinations to potential passengers, and then the countdown on the microsite started from 48 hours. If a destination caught the interest of those following the campaign, users who tracked the site and the countdown had the chance to purchase tickets at discounted prices.
The KLM team loved it! It was a huge challenge to run ad hoc campaigns for super deal campaigns but Happy Hours provided an amazing solution. The audience loved it as well. They were happy to explore the landing page prior to the deal hours to find out when the next destination was bound to reveal! Flying overseas for a fraction of the price with KLM – doesn’t get better than that!