KLM Royal Dutch Airlines was founded on October 7, 1919 to serve the Netherlands and its colonies. Today, KLM is still the oldest airline operating under its original name. With 32,000 employees, KLM is dedicated to providing innovative products and a safe, efficient, service-oriented operation to its customers. KLM operates a fleet of 115 aircraft, serving approximately 145 destinations with scheduled passenger and cargo services.
KLM wanted to showcase their unique features and differentiate itself from other airlines by introducing a range of products and services encompassing pre-flight, in-flight, and post-flight experiences. Additionally, KLM aimed to gather customer data through this campaign.
KLM’s Flight Horoscope campaign allowed users to learn about their flight horoscopes, such as being a Nightingale, Eagle, or Pelican. The purpose of the campaign was simple: to identify the preferences and expectations of potential passengers before and during their flights. The Flight Horoscope Facebook application used multiple-choice questions and revealed the user’s flight horoscope while introducing KLM’s various pre-flight, in-flight, and post-flight services. At the end of the day, the campaign provided us with thousands of potential passenger data and their flight-related expectations. The email campaign that followed was invaluable in showing us how potential passengers became customers.