KLM Royal Dutch Airlines was founded on October 7, 1919 to serve the Netherlands and its colonies. Today, KLM is still the oldest airline operating under its original name. With 32,000 employees, KLM is dedicated to providing innovative products and a safe, efficient, service-oriented operation to its customers. KLM operates a fleet of 115 aircraft, serving approximately 145 destinations with scheduled passenger and cargo services.
KLM wanted to deepen its operations in Turkey and reach more customer data to be able to announce its current and planned services and make personalized calls to potential customers.
In this campaign, KLM was looking to engage with travel enthusiasts, particularly those who are active on social media and collect more customer data to promote their existing and planned services to potential customers. They launched an app on Facebook called “Flight Connoisseur” that was fun and allowed players to win various prizes. The game was based on people looking at profile pictures of strangers and making comments about them while evaluating the comments made about themselves. The game aimed to provide an enjoyable gaming experience with both everyday questions like “What kind of chef do you think they would be?” or “How good is their computer game skills?” and entertaining questions like “If they worked in a circus, what would they do?” or “If they had a superpower, what would it be?”
The game was live for a month in four countries – Israel, Greece, Cyprus, and Turkey – and the audience loved it so much it went viral! You might have experienced an increase in zodiac signs on your wall those days – Sorry!
Not to mention that we collected a huge database of passenger profiles with data on their before, during, and after the flight preferences..