TOUCH OF PERFECTION

Witness how we created a digital identity for Turkey’s leading textile brand for hotels and restaurants.

The Product

Tissum is a brand of Meyteks which is a leading manufacturer of home textile products, specialized in tablecloths, home and HORECA sectors. In addition, Meyteks has a wide collection of hospitality products, including licensed products for the banquet area. 25 years of experience and thousands of customers in industry and R & D capabilities with Meyteks is the leading brand of international standards in Turkey.

The Need

Tissum is a brand of Meyteks, a leading manufacturer of home textile products, specialised in tablecloths, home textile and HORECA sectors. Besides, Meyteks has a comprehensive collection of hospitality products, including licensed products for the banquet area. 25 years of experience and thousands of customers in industry and R & D capabilities with Meyteks is the leading brand of international standards in Turkey.

The Solution

The pre-production stage took months. We created an application to prep all products, collections and combinations with one thing in mind: great UX. The variety of products caused problems in navigating the site. We found the solution in categorisation. We designed a mega-menu to transmit these distinctions to the user more effectively. Design elements that will reference Tissum’s minimalist and perfectionist style were used in the visual design of the site. While looking for elegance with concept visuals capable of expressing the collection narratives, the perfect and straightforward form of white was used on product visuals. Instead of self-explaining copy, we decided to focus on romantic stories.

The Reception

Conclusion – “It is not explained, it is experienced.” they say… You should too: tissum.com

TOUCH OF PERFECTION

  • Share: