KLM Royal Dutch Airlines was founded on 7 October, 1919 to serve the Netherlands and its colonies. KLM is today the oldest airline still operating under its original name. Offering reliability and a healthy dose of Dutch pragmatism, 32,000 KLM employees work to provide innovative products for our customers and a safe, efficient, service-oriented operation with a proactive focus on sustainability. KLM operates scheduled passenger and cargo services to approximately 145 destinations with a fleet of 115 aircraft.
KLM was keeping its seat as one of the most important airline companies which carry passengers from Turkey, Greece and Israel to Cuba and the Caribbeans. At some point, Cuba became a competitive landscape when various airline companies started to fly to this destination. Our job was to tell the target audience that KLM was still flying to a large number of South American&The Caribbean destinations. There were great cities, beaches and a lot to discover, all of them standing out as great alternatives to Cuba.
#catchthevibe with KLM!
The video received 550k views in two weeks. Over 150k unique users visited the campaign’s landing page. 12k visitors registered and left their data for marketing purposes.
When thinking about the Caribbeans&South America, bustling rhythms, a colorful life and even more colorful people come to mind. So, our solution was to spread this lively atmosphere all over Turkey, Israel and Greece. A very entertaining music video was prepared. While we were seeding the video in the social platforms, we also designed a campaign landing page to create “lead generation”. On this landing page, users chose their favorite destination, left their contact information and got the chance to win tickets.
The video received 550k views in two weeks. Over 150k unique users visited the campaign’s landing page. 12k visitors registered and left their data for marketing purposes. KLM quarters in different countries were quite impressed by this success and ‘Catch the Vibe with KLM’ became a case study on a global scale.
The campaign was awarded by the Horizon Interactive Awards with bronze within the advertising – integrated campaign category.